No BS, No Sales Guide to the Real Solutions
For decades, employers have been fed a lie: “There’s nothing you can do to control healthcare costs.” This couldn’t be further from the truth. The system is doing exactly what it was designed to do—profit off of HR, CFOs, and CEOs who believe that lie year after year.
With 180 million Americans relying on employer-sponsored healthcare, it’s time to challenge the status quo. The Business of Benefits is your No BS, No Sales guide to the real solutions. No gimmicks—just the truth about how to take control, transform your benefits, and care for your most valuable asset: your people.
Each episode dives deep into the data, exposing industry misalignments and inefficiencies that inflate costs while offering actionable strategies for designing financially sustainable, high-value benefits.
Through eye-opening interviews with industry insiders, expert analysis, and real-world success stories, hosts Donovan and Chelsea pull back the curtain on the hidden flaws in the healthcare system. The result? An empowering roadmap for employers ready to break free from outdated models and unlock smarter, more sustainable benefits.
If you’re tired of the same old sales pitch and ready to rethink benefits, reduce costs, and improve care—this podcast is for you. The truth is out there—are you ready to hear it?
About The Show
Meet the Hosts
Chelsea & Donovan, to further align with their ethos and company values, recently sold a portion of their business in a 7-figure deal.
These two entrepreneurs have been shaking up the insurance industry for the better and are proud to have created a platform
to highlight other trailblazers doing important work in their respective industries.
Chelsea Ryckis
Chelsea Ryckis is the founder and president of Ethos Benefits, a firm dedicated to advancing fiduciary-driven health insurance strategies for employers nationwide. Chelsea and her husband Donovan are revolutionizing the current system, eliminating fraud, waste, and abuse from employer healthcare plans while increasing savings for both employers and their employees. Originally from Canada, Chelsea had her first interaction with the American healthcare system when she sustained a traumatic brain injury during her college sports career that stopped her from attending medical school. After experiencing the frustrations of insurance and medical debt firsthand, Chelsea discovered her ethos: if something can be done better, it should be. As a trailblazer in her industry, Chelsea speaks on national stages and educates advisors in her industry to bring the highest quality care at the most affordable price. She has been a featured presenter at ALM Benefits Pro Expo, SHRM HR Florida, and ISCEBS. Chelsea produced a documentary, It’s Not Personal, It’s Just Healthcare, interviewing CEOs, human resource professionals, hospital executives, insurance industry experts, doctors, and nurses who blow the whistle on insurance companies’ propaganda and corruption. Chelsea also cohosts the Business of Benefits with her husband, Donovan, where they educate HR, CFO, and CEOs on how to take back control of their benefits program. She was awarded the Most Innovative Healthcare Consultant in the United States for 2024 and received the industry’s most prestigious award, Advisor of the Year, by Benefits Pro. Chelsea proudly became an American citizen in 2024. As part of Chelsea’s personal ethos, she enjoys traveling, yoga, and being active with Donovan and her service dog, Copious.
Donovan Ryckis
Donovan Ryckis is the award-winning founder and CEO of Ethos Benefits, a firm dedicated to advancing fiduciary-driven health insurance strategies for employers nationwide. Donovan and his wife and business partner, Chelsea, pioneered a revolutionary approach that effectively eliminates fraud, waste, and abuse from employer healthcare plans while increasing savings for employers and their employees. A seasoned entrepreneur who has created and exited numerous successful companies in a multitude of industries, Donovan has always looked for ways to improve existing standards. With over a decade of experience as a fiduciary, he brings transparency, common sense, and alignment of interests into the benefits marketplace. His desire to have a more significant impact on families and hard-working individuals led to the creation of Ethos. Donovan’s unconventional work in the health insurance industry helps place the power back into the hands of business owners and employees. Donovan is the co-host of The Business of Benefits and producer of the documentary “It’s Not Personal, It’s Just Healthcare,” which will premiere on streaming platforms in 2025. He is a renowned speaker, regularly appearing on the industry’s most coveted stages, including the ALM Benefits Pro Expo, SHRM HR Florida, and the ISCEBS Symposium. He is a member of NABIP, the National Association of Benefits and Insurance Professionals, and the Q4i Intelligence and Exit Planning Institute. Donovan is an avid sportsman and enjoys spending time with his wife and their beloved dog, Copious.